Understand how they impact the quality of the space and use them to your advantage. Refer to a current and accurate plan to see where these elements are. As such, you must accommodate them in your store layout and even turn them into opportunities to augment the shopping experience. You often need to work within the constraint of an existing facility with little or no control over the placement of elements such as doorways, outlets, pillars, natural lighting, and so on. These considerations have a dynamic relationship with the store’s inventory purchases, sales, and financial goals. The velocity of an item and its strategic importance to your business are two major factors that influence merchandising space planning. Allocating the appropriate amount of shelf and display space is an important aspect of product visibility and its overall desirability. Knowing these requirements will help determine the type of displays and fixtures required and their placement. It covers various aspects of store design and shop planning with the following key components: Merchandising Spaceĭesigning a layout should include plans for how much merchandise is needed to ensure that a sufficient inventory level is on display. Furthermore, proper store design can help prevent shoplifting by placing high-value items, exits, and security stations in strategic locations.Ī retail layout plan sets the foundation for designing a retail store. It aims to evoke positive emotions and attitudes, so shoppers are more inclined to make purchases. A store layout strategy also involves placing similar product categories and related items close to each other to generate additional cross-category or cross-brand sales.
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